RESA, the brainchild of Deev Thakrar is derived from the word that translates to "end of a fabric" in his native language.
RESA was created by Deev Thakrar in 2022 with the name originating from his mother tongue Gujarati roughly translating to threads; his vision was to explore the art of textiles by pushing the boundaries in his designs and move beyond the conventional. The founder aims to utilise craftsmanship and attention to detail to provide a sartorial experience to the consumers which can be observed in the unique designs that are heavily inspired by Indian culture and heritage (Minar Set) and beyond . Each piece has a story to tell and RESA as a brand is mindful with every aspect of its business from fabric sourcing to content pipelines. Our designs and content are crafted for maximum synergy in order to provide an immersive experience to the consumers, it is a testament to our attention to detail and creativity. Each major drop is launched with a meticulously planned content schedule to spark curiosity and communicate the essence of the drop
OUR MISSION
RESA is not just about clothing, it's an artisanal take on textiles where the craftsmanship is not just limited to product offerings but also extends to content creation and customer experience.
CORE VALUES
Authenticity
At RESA, authenticity is at the heart of everything we do. Our designs are genuine reflections of our founder's vision, inspired by culture and heritage. Each piece tells a story, providing a true sartorial experience for our consumers. We stay true to our roots, ensuring our creations are as original and sincere as the craftsmanship behind them.
Integrity
Integrity is the foundation of our business practices. We are committed to transparency and honesty in every aspect of our operations, from fabric sourcing to our content pipelines. Our dedication to ethical practices ensures that we not only deliver high-quality products but also foster trust and reliability with our community.
Exploration
We are driven by a spirit of exploration. RESA continuously pushes the boundaries of textile art and design, moving beyond the conventional to create unique and innovative pieces. This commitment to exploration allows us to offer fresh and exciting sartorial experiences while paying homage to our cultural heritage, keeping our brand dynamic and forward-thinking.
Mindfulness
Mindfulness guides our approach to every aspect of our business. We are conscious of our impact on the environment, making deliberate efforts to support sustainability and ethical practices. Our designs and content are crafted meticulously, ensuring they provide a cohesive and immersive experience for our consumers.
SUSTAINABILITY
Mindful Purchase
RESA believes in mindfulness from production to product care, we advocate intentional addition to wardrobe instead of offering fast fashion solutions that provide low quality garments that typically last 10-12 wears maximum. We create pieces that are meant to last, transcending trends.
Ethical Practices
RESA upholds integrity and authenticity as the pillars of our brand. We truly believe in empowering each and every component of our supply chain by following a set of highly ethical and sustainable business practices.
Environment and Community
RESA consistently makes deliberate efforts to support the planet. Our initiatives range from creating design tags made of seed paper that can be planted to grow into plants, to regularly investing in greenery at our farm in Manor. We allocate a portion of our revenue to environmental care and community contributions.